Philly Gold Categories

Fractional Advertising
CM005: Four or More Colors, Campaign
CM006: Three or Fewer Colors Campaign
CM007: Four or More Colors, Single
CM008: Three or Fewer Colors, Single

B2B Print
Full Page or More Advertising
BB009: Four or More Colors, Campaign
BB010: Three or Fewer Colors, Campaign
BB011: Four or More Colors, Single
BB012: Three or Fewer Colors, Single

Fractional Advertising
BB013: Four or More Colors, Campaign
BB014: Three or Fewer Colors Campaign
BB015: Four or More Colors, Single
BB016: Three or Fewer Colors, Single

Newspapers
Full, Spreads, Multiple Pages
N017: Four Color Campaign
N018: B&W Campaign
N019: Four Color Single
N020: B&W Single
N021: Insert or Supplement

Fractional Advertising
N022: Four Color Campaign
N023: B&W Campaign
N024: Four Color, Single
N025: B&W Single

Small Space, Fractional Ads
PM028: Four or More Colors Campaigns
PM029: Three or Fewer Colors Campaigns
PM030: Four or More Colors, Single
PM031: 3 or Fewer Colors, Single

Pharmaceutical/Medical
Promotional
See Pharma/Med. Interactive
Categories In The INTERACTIVE Sections
(120-140)
PM032: Direct Mail, Flat or Dimensional
PM033: Brand Reminders, Includes Calendars, Premiums
PM034: Patient Education,- Brochures, Kits, etc.
PM035: Sales Aids, Flashcards & Brochures

Direct Marketing
DM036: B2B; Single, including Dimensional
DM037: B2B; Campaign, including Dimensional
DM038: B2C; Single, including Dimensional
DM039: B2C; Campaign, including Dimensional
DM040: Specialty
DM040-A: Catalogs, Services/Products

Posters
P041: Promotional, Single or Campaign
P042: Product, Service & Entertainment

Package Design
PD043: Entertainment Series
PD044: New Media
PD045: Miscellaneous

Annual Reports & Promotional Design
CD046: Annual Report
CD047: Special Identity Program
CD048: Product/Service
CD049: Institutional
CD049-A: Catalog
CD049-B: Event Related, Collateral for consumer/business the Arts or Professional Associations; including parties, Weddings etc.

Announcements/Invitations/Greeting
Cards/Calendars/Appointment Books
AI050: Personal
AI051: Business/Corporate
AI052: Menus and miscellaneous

Logos/Trademarks (Includes Stationery)
LT053: Logos/Trademarks - B2B & B2C
LT054: Logos/Trademarks for the Arts & Nonprofit
BIO55: Letterhead, Biz Cards, Envelope, etc.
BIO56: Corporate Identity Program
- At least 3 pieces
BIO57: Arts & Nonprofit Identity Program
- At least 3 pieces

Promotion
P256: Media
P257: Public Service

Industry Self-Promotion
ISP058: Agency/Design Studio/Media
ISP059: Press/Promotional Kit
ISP060: Medium - TV/Cable & Radio
ISP061: Media - Interactive
ISP062: Collateral, Annual Report, Brochure, Poster, Cards/Invites for the Arts & Nonprofits

Sales Promo. Product or Services &
Catalog etc.
SP062: Sales Kit/Folders
SPO63: Product/Service
SP064: Newsletter
SP064A: Point of Purchase
SP065: Counter Top or Attached/Free Standing
SP066: Trade Show Exhibit

Audio/Visual
SP067: Video, Audio, or Film Sales Presentation

Publication Design: Periodicals
PD068: Cover Design
PD069: Design for Editorial Article
PD070: Editorial Design for Full Issue

Illustration
I071: Advertising - All media
I072: Editorial or cover - All media
I073: Book or Book Jacket - All media

Book Design
BD074: General Trade Books & Manuals
BD075: Promotional Books
BD076: Limited Edition/Private Press
BD077: Museum, Gallery, Library, University & Press Books
BD078: Juvenile Books
BD079: Tabletop - "Coffee Table

Photography
P080: Corporate/Institutional
P081: Lifestyle/People
P082: Digital Illustration/Imaging
(At Least 33% Photography)
P083: Editorial/Cover
P084: Self-Promotional
P085: Still Life
PO85M: Miscellaneous

Billboards/Environmental
Graphic/Signage/Displays
B086: Billboards
B087: Displays
B088: Signage/Banners
B089: Mass Transit (Includes Vehicle Interior, Exterior, Shelter)
B090: Fleet Graphics
B091: Kiosk Design (Includes B2B, B2C, Institutional)

Public Service
(Single or Campaign)
PS092: TV
PS093: Radio
PS094: New Media (digital, as in electronic)
PS095: Magazine/Newspapers
PS096: Print Material - Collateral, etc.
PS097: Out of Home

Radio
R098: Local Single Entry: 30 or Less
R099: Local Single Entry: 60 or More
R100: Local Campaign
R101: Promotional/Infomercial
R102: Regional/National: Single Entry,
:30 or Less
R103: Regional/National Single Entry,
:60 or More
R104: Regional/National Campaign

Destination Advertising (Hotels, Malls, Casinos, Conference Centers etc.)
D160: Print (Single or campaign)
D161: Broadcast (Single or campaign)
D162: Radio (Single or campaign)
D163: Out of Home (Single or campaign)
D164: DM (Single or campaign)
D165: Interactive (Single or campaign)
D166: Miscellaneous (Single or campaign)

TV, Film, & Video
Design/TV Graphics
TV105: Trade Films/Video
TV106: Educational Films/Video
TV107: Promotional Video/Films
TV108: Identities, Openings, Teasers

TV/Cable Commercials Local
TC109: Single Entry: :30 or Less
TC110: Single Entry, :60
TC111: Campaign
TC112: Promo/Infomercial (DR)

TV/Cable Regional/National
TC113: Single Entry,: 30 or Less
TC114: Single Entry, :60
TC115: Campaign, any length

Mixed Media
Campaign
(Must Have One Electronic,
One Print)
MM201: B2B, Local/National
MM202: B2B, National/International
MM201: B2C, Local/National
MM202: B2C, National/International

Integrated Multi-media Campaign
(Must Have One Electronic, plus one other media)
IM116: B2B, Local
IM117: B2B, Regional/National
IM118: B2C, Local
IM119: B2C, Regional/National
IM120: Multi-Media Presentation
--(PowerPoint/Director, etc. Includes CD-ROM)
IM121: E-Business card
--(stand alone or with at least one other media)
--{e.g. Packaging})

Web Site Design
WS122: B2B Informational/Institutional
WS123: B2B E-Commerce
WS123T: B2B E-Commerce, (including transaction capability
W124: B2C, (Informational/Institutional)
WS125: B2C, (including transaction capability)
WS126: Entertainment, Informational, Corporate & Institutional
WS127: Educational or Non-profit
WS128: Pharma/Chemical/Medical
WS228-A: Flash-Based,

B2B, B2C, Misc.
(judged on creative/execution.)
WS228-B: HTML/Others, B2B, B2C, Miscellanies. (Judged on creative/execution.)
WS228-C: Video included B2B, B2C, Misc., (judged on creative/execution.)

Digital Presentation
DP129: B2B
DP130: B2C
DP131: Entertainment, Informational, Corporate & Institutional

Online Advertising & Emails
OA132: Online Ad
OA133: Online Pharma/Medical
OA134: Online Campaign - 3 or more Ads
OA135: Pharma/Medical
OA135A: E-Newsletter or Promotional Message(s)

Online Campaign - 3 or more Ads
OA136: Online Prom otion
OA137: Pharma/Medical Promo
OA138: Individual Banner Ad
OA139: Pharma Individual Banner Ad
OA140: Individual Non-Banner; /pop-ups, etc.
OA141: Pharmaceutical Individual Non-Banner; includes pop-ups, etc.
OA142: Individual Email with visual &/or sound element(s)
OA143: Pharmaceutical Individual Email with visual &/or sound element(s)
OA144: Email Campaign with visual &/or sound element(s)
OA145: Pharmaceutical Email Campaign with visual &/or sound element
OA146: Pop-ups, Rich Media Emails, Single
OA147: Pop-ups, Rich Media Emails, Campaign

Visual & Audio Elements
VA148: Illustration
VA149: Photography (B&W Color, Computer Animated)
VA150: Original Musical With Lyrics
VA151: Original Musical Score - Without Lyrics)
VA152: Sound Design & Elements
VA153: Musical Adaptation For Any Media
VA154: Visual for TV - Includes Special Effects
VA155: Video/Film (All Forms, Can Include Special Effects, and/or Animation)

Unsold Work
UW156: Professional (All Media) e.g. Pitches and spec...not bought by clients that you loved
UW157: Student (All Media)

Mixed Media Campaign
(Must have one electronic & one other media)
MM158: B2B, Local/Regional
MM159: B2B, National/International
MM160: B2C, Local/Regional
MM161: B2C, National/International
MM161-A: Consumer for consumer

New Categories
NC162: Just art direction (any media)
NC163: Just copywriting (any media)
NC164: Special Event Material (any media)
NC165: Advertising for the Arts & sciences (all media)
NC166: Enhancements for Miscellaneous, Single/Campaign for Business. Consumer, the Arts and Professional Associations